Engagement definition 

User engagement refers to the degree and manner in which individuals interact with a product, service, or content. It measures the depth of a user’s involvement, including actions such as clicks, interactions, and time spent, indicating the level of interest and satisfaction with the experience. 

App engagement meaning

App engagement refers to the extent and nature of user interaction with a mobile application. It encompasses actions like navigating through features, time spent within the app, and interactions with content. High app engagement indicates user interest, satisfaction, and ongoing usage, which is crucial for the success of mobile applications. 

Campaign engagement meaning

Campaign engagement refers to the level and quality of interactions and responses generated by a specific marketing campaign. It includes metrics such as clicks, likes, shares, comments, and other user actions. High campaign engagement indicates the target audience is actively participating and responding positively to the marketing efforts, reflecting the campaign’s effectiveness. 

App engagement KPIs 

App engagement is measured through various Key Performance Indicators (KPIs) that provide insights into how users interact with a mobile application. Common app engagement KPIs include: 

  1. Daily Active Users (DAU): The number of unique users who engage with the app on a daily basis. 
  2. Monthly Active Users (MAU): The number of unique users who engage with the app within one month. 
  3. Session Duration: The average amount of time users spend in a single session within the app. 
  4. Screens Per Session: The average number of screens or pages users view during a session. 
  5. User Retention Rate: The percentage of users who continue to use the app over time, measuring user loyalty. 
  6. Conversion Rates: Measures the percentage of users who complete desired actions, such as making a purchase or signing up. 
  7. In-App Purchases: Revenue generated from purchases made within the app. 
  8. Push Notification Interaction: The rate at which users engage with push notifications, indicating the effectiveness of communication. 
  9. Churn Rate: The percentage of users who stop using the app over a specific period. 
  10. App Reviews and Ratings: User feedback and ratings on app stores, reflecting overall satisfaction. 
Related :   DSPs Demystified: Mobile Platform Comparison

Monitoring the above KPIs provides a comprehensive understanding of how users engage app, allowing developers and marketers to make informed decisions to improve user experience and engagement app performance. 

Why is app engagement crucial? 

  1. App engagement is vital as it directly correlates with an application’s success and long-term viability. 
  2. High engagement app signifies user satisfaction, loyalty, and continuous usage, contributing to increased revenue through in-app purchases and advertising.  
  3. Positive engagement application metrics, such as daily active users, session duration, and retention rates, indicate that the app fulfills user needs and expectations.  
  4. Moreover, engaged users are more likely to recommend the app, contributing to organic growth.  
  5. Application for engagement metrics guide developers and marketers in optimizing features, content, and user experience, ultimately ensuring sustained relevance and competitiveness in the dynamic mobile app landscape. 

Engagement and NextGrowthLabs (NGL) 

NGL provides several tools to facilitate campaign engagement via advertising and assessing in-app interaction. Monitoring and gauging user completion of specific app events to pinpoint pivotal moments for business success. 

Examples include buying virtual coins in a gaming app, adding items to the cart in an e-commerce app, or logging in within a banking or fintech application. 

We additionally provide assistance for retargeting and re-identification to encourage past engaged users to revisit an app. Our system seamlessly supports retargeting campaigns and effectively attributes users engaged through retargeting efforts.