Advertisements play a key role in creating awareness of a product or service. It essentially informs the customer, persuades them and reminds them to purchase or choose an item. Let’s dive deeper into understanding the definition of advertising and one of the popular advertising methods.
What Does Advertisement Mean?
Before you understand the meaning of advertisement, you have to understand what advertising is. The meaning of advertising in marketing is calling attention to the public or mass audience to something, usually a product or service.
In the context of marketing, an advertisement is a means of communication through which the product or service is promoted to the audience. Advertisements, also called adverts, promote the product or service to attract interest, engagement, and sales. They come in different formats, from engaging copy to interactive video and are an integral feature of the app marketplace.
Why Advertisements Matter
Advertisements help you reach your potential audience. When you create an engaging ad to reach your target market, advertisements provide the most significant impact. An ad when created correctly can be a powerful tool that drives sales and helps businesses achieve their goals and objectives.
Using different advertising strategies can help boost brand recognition and sales growth, among other key metrics. By using a key performance indicator or KPI, you can measure the impact of advertising.
In-App Ads: A Definition
In-add advertising is a sales strategy that a business uses to advertise its products or services within an application for its users. In the digital age, smartphone apps drive mobile usage. This is where in-app ads become a significant marketing channel to reach potential users and boost downloads or sales.
These ads are placed in such a manner that they add to user experience without cutting their app engagement. In-app ads enable app developers to get paid to serve ads on their apps.
Formats of In-App Ads
There are different categories of in-app advertising. These ads focus on increasing engagement for users in the era of scrolling. Understanding the different formats is crucial for your mobile advertising to work and deliver the desired impact.
- Interstitial Ads
These ads provide users with a full-screen experience. Often seen in mobile game apps, these ads don’t end until the interval ends. Although these ads hamper the user’s task and sometimes may take too much time to end, they are highly immersive. The nature of this ad often leads to elevated impressions, and therefore, better conversions.
- Banner Ads
Banner ads are usually small and may appear within an app at the top, bottom, or either side of the screen. These ads display an image and wait for the user to view and click it. It is important to use quality graphics and a compelling call-to-action (CTA) for successful conversions.
- Native Ads
These ads are the most non-disruptive and non-intrusive as they don’t hamper user experience. They feel like the native content of the app. One common example of native ads is when you see a “sponsored” tag attached to a YouTube video.
- Video Ads
Video ads are short video clips that appear before, during, or after another video. This is a highly engaging ad format because of its nature and often offers great CTR (click-through rate). Also known as pre-roll ads, they are commonly seen on YouTube or Facebook as they automatically play within the video anytime. Some ads are skippable while others run for their determined duration.
- Reward Video Ads
These video ads have a clear value exchange. You can usually find these ads in gaming ads where users get a reward in exchange for watching the ad. Reward video ads provide great engagement and higher clicks, especially with good rewards or increases in rewards.
- Playable Ads
Playable ads allow users access to interactive gameplay, therefore, letting you try before you buy. Although users get a limited look at the app, these ads offer the highlights that push users to install and reduce the uninstall rate.
Thus, based on the target audience and market, choose the ad format that would provide higher engagement and downloads. You can also opt for other innovative ad formats like deep linking or QR codes to improve engagement and sales, leading to business growth.